ReQuest – Echo Email – 2007

For my second major email campaign, I was proud to introduce a product I had actually helped to design. It’s one of very few hardware products ReQuest ever made that had its own separate logo.

Most of ReQuest’s marketing was directed at a dealer channel who were familiar with the products and the industry so they would have understood the premise without a ton of explanation.

Echo was basically just a very fancy NAS drive that automatically cloned your ReQuest server’s hard drive. It couldn’t be used to actually play music or anything active, but if your ReQuest failed, your music library was safe.