ReQuest – Ecosystem OS7 Reveal Campaign – 2012

We didn’t do things like this all that often, but since our version 7 software package contained so many value-add features, and since we already had a major print campaign in the works, we decided to get a little cute.

We sent various mysterious emails that led dealers to check the dealer web portal where we gradually removed puzzle pieces to reveal the OS7 announcement over the course of a month.

request_puzzle_reveal_intro request_puzzle_reveal_portal1 request_puzzle_reveal_portal2 request_puzzle_reveal_portal3 request_puzzle_reveal_final